- Download the brochure -
Our
workshop is designed for financial services professionals, innovation
professionals and digital marketers from any type of industry.
The
Financial Services industry is so heavily regulated that it makes it
more challenging to leverage the power of social media and
user-generated-content. Most of
the case studies and learnings are very relevant to any industry.
Moreover, all the guidelines, the dos and donts, and recommendations
will help digital
marketers to successfully leverage social media in a cost effective way.
Limited Budget, Limited Time, but Maximum Focus
The current
market conditions make it challenging for financial services
professionals and digital marketers to travel for conferences. Budget
is an issue, so is
taking time out of the office. And virtually every single web agency
organizes trendy social media events. Most of them are generic, focused
on technology more than what really matters, PEOPLE and how to engage
with them.
Visible-Banking.com is proud to bring you a unique, industry leading,
new format of social media workshops: 100% focused on banking & financial services,
"hands-on", cost-effective, convenient, and highly interactive.
One-day workshop in San Francisco on April 29th
The first workshop will take place in San Francisco on 29th April 2009.
Please note that we also plan to organize similar workshops in the UK,
France, the Netherlands, Denmark and Bahrain in 2009.
Christophe
Langlois will use case studies to open minds, broaden your vision and help you develop
new innovative ideas in this area as, in such a tough market today,
tapping social media is one of the most efficient and cost effective
ways to differentiate your company and drive customer advocacy.
The
aim of this new one-day workshop is to apprehend the impact
of the boom in social media (blogging, social networking, customer
reviews, widgets, and virtual worlds) and to analyse its strategic and practical implications.
The
event will be highly interactive to
facilitate exchanges of information and ideas between a limited
audience of senior banking, financial services, and digital marketing
executives.
Provisional Agenda
Please find below the provisional agenda.
* 7:45-8:45am: breakfast and networking
* 8:45-9:30am: Overview of Social Media in Banking & Financial Services, Christophe Langlois
* 9:30-10:30am: Blogging, Christophe Langlois
* 10:30-11:10am: coffee break + networking
* 11:10-12:45pm: Social Networking, Christophe Langlois
* 12:45-1pm: lunch + networking
* 1-2:15pm: Expert Panel - Finance 2.0, a distruptor or an enabler for Financial Institutions? [TBC]
* 2:15-3:15pm: Customer Reviews [TBC]
* 3:15-3:45pm: coffee break + networking
* 3:45-4:20pm: Micro-Blogging / Twitter, Christophe Langlois
* 4:20-5pm: Video, Christophe Langlois
* 5-5:15pm: closing remarks
* 5:15-7pm: drinks + networking
Have your say: we invite you to participate and get back to us with your comments and your requests.
Who Should Attend?
The workshop will be highly valuable to:
* FS & Banking: Presidents, SVP, AVP, Heads, MDs,
Directors or Managers of the following functions:
-> Business: Retail Banking, Consumer Banking, Commercial Banking,
Corporate Banking,
Investment Banking, Insurance, Customer Services
-> Internet Channel: Online Banking, Online Marketing, Online Sales, eCommerce
-> Marketing: Group Marketing, Digital Marketing, Experiential Marketing, Social Media, New Media
-> Brand, Communication & Training
-> Innovation & Research
-> Legal & Compliance
* Digital Marketers from any type of industry
How the Social Media Workshop will benefit you?
* Return to the office and make a difference!
* Cover all the key areas of web 2.0 / social media in just one day
* Get the social media mix right for your company – Blogging? Social Networking? Twitter?
* Get real, practical training and ideas you can apply directly to your organisation
* Discover how exactly to implement these tools and get them up and running in your organisation
*
Learn how social media has already worked (or not worked) for other
financial services companies in Europe, in the US, and in the rest of the world
* Small group of delegates / maximum interaction
* Christophe Langlois, the most experienced international speaker on social media in banking & financial services
Pricing (per delegate)
We
made sure this one-day workshop is affordable and our goal is to urge
companies to send a group of people from various departments to
maximize its value to their organization.
Please find below our pricing structure.
* 1-2 delegates: 215 USD
* 3+ delegates: 175* USD
* discount offered (must be booked and paid at the same time)
Venue Information
L'Atelier BNP Paribas, #231, 2325 Third Street, San Francisco, CA 94107, United States
Related Articles on Visible-Banking.com
* Directory 2.0: Social Media in Banking
* People First! Global Survey on Social Networking
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