La Société Générale Communique Enfin sur son Compte Twitter dans La Presse

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Cette semaine, la Société Générale a lancé une nouvelle campagne de publicité dans la presse française.  
 
Vous vous demandez la raison qui me pousse à couvrir une campagne presse sur le blog Visible Banking?  L'un des canaux de communication client mis en avant est le compte twitter de la banque dédié au support client '@SG_etvous'.
  
C'est une très bonne initiative.  Cependant, quel est le niveau d'innovation d'une telle campagne dans l'industrie bancaire française et mondiale?

Two Thai Banks are Leading in APAC with 136k Followers [Twitter Top 10]

Since March 2009, my team have been tracking and benchmarking how theglobal financial services industry is using social media to engage with theircustomers and their markets.  We now track over 1,700 twitter accounts in78 countries.
 
The levels of activity, engagement and 'success' vary tremendously from oneregion to the other.  The EMEA region is still lagging behind North America,and it doesn't seem as keen to engage in conversations as the more and more active LATAM and APAC regions.
  
So which countries are leading the twitter revolution in Asia Pacific?  I invite you to check out our video Top10.

Banesco is the Leading Bank in LATAM with 100k Followers [Twitter Top 10]

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Since March 2009, my team have been tracking and benchmarking how theglobal financial services industry is using social media to engage with theircustomers and their markets.  We now track over 1,700 twitter accounts in78 countries.
 
The levels of activity, engagement and 'success' vary tremendously from oneregion to the other.  The EMEA region is still lagging behind North America,and it doesn't seem as keen to engage in conversations as the more and more active LATAM and APAC regions.
  
So which countries are leading the way on twitter in Latin America?  I invite you to check out our video Top10.

Introducing the 'Voice of the Customer' Series on Visible Banking

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I've been covering and championing the topics of social media and digital engagement in financial services on the Visible Banking blog since 4th February 2007.  
 
As I mentioned in my first published book, 'customer experience without borders: a practical guide to social media in financial services', if it is important to have a good vision and identify the key trends in digital innovation and engagement, it is critical to do the basics well.  You must spend as much time as needed to learn and understand the leading social media channels like facebook, twitter, blogs or youtube, make sure to do a good job publishing relevant, highly visible, content and engage with your communities.

Will Twitter Be More Than a Glorified RSS Feed to the Federal Reserve?

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Last week, the Board of Directors of the Federal Reserve System in the US launched an official twitter account.  It took the verified account just a couple of days to get over 14,000 followers.
 
It complements its social media presence which now also includes an ipad app, a youtube channel and a number of RSS feeds.

This is a good signal and another validation from the highly regulated financial services industry.  It is important to embrace social media and connect with your audience (employees, customers, investors, media/press/bloggers) on services like facebook or twitter.
  
If PR and corporate communications could be a good and 'safe' place to start, you shouldn't stop there.  Demonstrate your understanding of those new communication channels, and prove your willingness to listen actively and engage in conversations.
 
How proactive will the Federal Reserve be on twitter?  Only time will tell.  In the meantime, I have captured my initial comments on video.

XBox Most Active Twitter Account for Customer Care with 1k Tweets [Top 10]

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Since March 2009, my team have been tracking and benchmarking how the global financial services industry is using social media to engage with their customers and their markets.  We now track over 1,700 twitter accounts in 78 countries.
   
In Q4 2011, we started tracking over 200 twitter accounts dedicated to customer support, over and beyond financial services, all across industries, wordwlide.
 
I invite you to check our Top 10 most active customer care accounts as of 1st March 2012.

Santander is the Most Active Financial Institution on Twitter [Global Top 10]

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Since March 2009, my team have been tracking and benchmarking how the global financial services industry is using social media to engage with their customers and their markets.  We now track over 1,700 twitter accounts in 78 countries.
  
The levels of activity, engagement and 'success' vary tremendously from one region to the other.  In the last twelve months, the Latin America and Asia Pacific regions became the fastest growing and the most active regions.
  
So how active is the financial services industry?  I invite you to check out our video Top 10 of the most active twitter accounts from the industry.

BNP Paribas Leads Twitter Top 10 in France with 6 Accounts

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Since March 2009, my team have been tracking and benchmarking how the global financial services industry is using social media to engage with their customers and their markets.  We now track over 1,700 twitter accounts in 78 countries.
 
The levels of activity, engagement and 'success' vary tremendously from one region to the other.  The EMEA region is still lagging behind North America, and it doesn't seem as keen to engage in conversations as the more and more active LATAM and APAC regions.
  
So what is the situation in France where financial institutions have been at the forefront of digital innovation for the last couple of years?  I invite you to check out our video Top 10.

Just Ask: Lloyds Bank Renames Three Twitter Accounts for Customer Care

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As part of our unique Visible Banking Twitter Watch series (1,680+ accounts tracked in over 75 countries), my team track about 60 accounts -from financial institutions exclusively- dedicated to customer care.
  
Last month, the UK-based Lloyds Banking Group renamed all its twitter accounts dedicated to customer support.  
 
This moves demonstrates the importance of designing and planning your twitter strategy carefully, starting with your account name which is just one of the many elements to consider.

The Global Financial Services Industry Edges the NBA on Twitter [STATS]

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This is my latest video update on our popular Visible Banking Twitter Watch series, the most comprehensive benchmark of the worldwide financial services industry on twitter.  
 
My team are now tracking over 1,680 accounts in 75 countries.