Pygg Helps Australian Students Pay their Friends via Twitter or Facebook

Pygg.co, one of the latest social media innovations in banking has raised many eyebrows, with its pledge to transfer small amounts of money through SMS, Twitter and E-mail.


 
Tim Howard  (son of former Prime Minister John Howard) and Rohan Lund (chief executive of Seven West Media's digital arm Yahoo!7) are the founding investors of Pygg. 
 
Find out what has proved to be a great test market in Australia for the Pygg... 

Progressive Insurance Taps Twitter and Instagram with #BestDayEver

Once more, Progressive Insurance leverages the immense popularity of its fictional character Flo, the Progressive girl.  Over the years, Flo has built a community of 3.7 million americans via its dedicated page on facebook, an engaged audience 85 times bigger than Progressive's own facebook community.
 
This time, the campaign which aims to generate a significant amount of digital buzz and drive the volume of requests for free insurance quotes, taps into twitter and instragram, and focuses on photography and music.

Natwest's 7 Regional Twitter Accounts Turn 1, but Show No Activity

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Let me clarify one thing first.  The title should read '...but Show a Very Low Level of Activity'.  I like this case study as it reflects well one of the most common questions our clients and other event participants ask us: we would like to leverage twitter, so should we launch one main corporate account to do everything?
 
Or should we launch several accounts to cover specific geographical areas, market segments, or applications like media relations or customer care?  

Customer Recommendations on Social Media in Banking in the Philippines

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If you are a regular reader of the Visible Banking blog, you'll already know that I recently introduced a new series, 'VB Voice of the Customer' aka 'VB Customer Voices', which aims to share the views on social media and digital engagement in financial services from regular customers.  Honest, unbiased, reviews from real customers. No social media gurus.  No digital bankers or insurers.
    
I invite you to check our VB Stars series for guest posts from the thought leaders in the worldwide banking industry.
  
This third post from the series was written by a young professional living in the Philippines.  In his article, Lean shares his views and his recommendations to the banks operating in his country and wanting to engage with the filipinos on the likes of facebook or twitter.

Banks Must Have Social Media Presence. Period. [STAR]

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On 4th February 2012, we turned 5 on that date, I announced the imminent launch of the 'Visible Banking Stars' programme and the total redesign of Visible-Banking.com.
  
After William Trout from BBVA Compass (US) and Daniel Gusev from PSBank (Russia), I am delighted to officially announce our Visible Banking Star number 3, Jose Antonio Gallego - Social Media Manager at BBVA (Spain).  I've known Jose Antonio for quite some time now, and I very much look forward to reading his exclusive articles on Visible Banking.
 
I invite you to read his very first contribution, translated from Spanish to English, 'Banks must have a social media presence'.

In the last few years, I have covered many social media initiatives from Jose Antonio and his colleagues at BBVA in Spain, such as the bank's crowdfunding's experiments 'BBVA Friends and Family' and 'BBVA Suma'.  I invite you to watch my oldishn but still relevant, video interview with Jose Antonio.

Please find below Jose Antonio's first official contribution (in Spanish) on the Visible Banking blog.

Social Customer Care: No Way Back. Pandora’s Box is Open.

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Since I launched Visible Banking five years ago, I've been regularly invited to write articles and share my views on social media and digital engagement in financial services in industry leading publications.
A few weeks ago, I wrote an article for ARGENT, the magazine of the Financial Services Forum, where I shared my views on one of my favourite topics, social customer care.
 
Since Q4 2011, my team has been closely tracking over 250 twitter accounts dedicated to customer support, all across industries, all over the world.  This benchmark gives us some unique insights to help our clients launch a best-of-breed account with the right design, team structure, content strategy (syntax and call to action), internal processes, from the get go,  It also enable us to identify quick wins, coach your team, and make some immediately actionable recommendations to take your existing account to the next level.
  
I invite you to read an extract of my article.

Banques et Réseaux Sociaux: Pas Assez de Convergence? [VOC]

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Un peu plus tôt ce mois-ci, j'ai annoncé le lancement imminent d'un nouveau type d'articles sur le blog Visible Banking, articles écrits non pas par des professionnels des médias sociaux, des banquiers ou des assureurs, mais écrits par de 'simples clients'.  N'y voyez surtout pas de notion connotative, je suis persuadé que vous trouverez ces articles rafraichissants et très instructifs.
 
Je vous invite à lire le tout premier article de cette série, écrits par Pierre, en français, dans lequel il partage son expérience personnelle avec la Caisse d'Epargne.

Russian perspectives on social media: having the right conversation. [STAR]

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As mentioned in my recent post covering my interview with Daniel Gusev - Head of Innovation at PSBank, I am delighted to officially announce that Daniel joined our new 'Visible Banking Stars' programme, so expect to read many more articles here on innovation in the Russian banking industry from now on.
 
I invite you to read Daniel's very first contribution as a Visible Banking Star on the topic of digital engagement and the right type of social media activity.

American Express Leverages Twitter Brilliantly (Again) with 'Sync'

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I am a big fan of American Express which is unarguably the top financial services firm worldwide in the social media space.  
 
Their social strategy is totally aligned with their business strategy and they are totally focused on finding innovative, intuitive, ways to tap into the likes of facebook or twitter in order to generate business and drive value for their card holders, their smaller merchants and their corporate partners.
  
Earlier this month, and a few months after a similar integratiion with Foursquare, American Express launched 'Twitter Sync', another brilliant initiative where Amex removes as much friction as possible, and successfully drives a tremendous amount of activity on twitter but more more importantly a huge volume of real business transactions and 'savings'.

Deben los Bancos Tener Presencia en Medios Sociales [STAR]

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On 4th February 2012, we turned 5 on that date, I announced the imminent launch of the 'Visible Banking Stars' programme and the total redesign of Visible-Banking.com.
  
After William Trout from BBVA Compass (US) and Daniel Gusev from PSBank (Russia), I am delighted to officially announce our Visible Banking Star number 3, Jose Antonio Gallego - Social Media Manager at BBVA (Spain).  I've known Jose Antonio for quite some time now, and I very much look forward to reading his exclusive articles on Visible Banking.
 
I invite you to read his very first contribution, in Spanish, 'Banks must have a social media presence'.

Continue reading "Deben los Bancos Tener Presencia en Medios Sociales [STAR]" »