Visible Banking: Financial Institutions Must Support Their Customers on Twitter (Slides + Links)

REDIRECTING TO VISIBLEBANKING.COM

Please find below the presentation I will give today at SOMESSO Zurich 09 with all the relevant links.

Slide 2: Finovate 2009
* Finovate 2009 - Visible Banking Wrap Up: Blog Coverage (#8) + Video Interviews (#16) + Tweeps (#35) + Pics (#120)

Slide 3: Visible Banking 100% Social Media
* Visible-Banking.com
* Visible Banking on Twitter
* Visible Banking Page on Facebook

Slide 4: Visible-Banking.com: Exclusive Content
* VB Interviews
* VB Directory: Social Media Initiatives in Financial Services
* VB Social Media Watch Series: Twitter, Facebook, Blogs, YouTube

Slide 7: Still doubting the Power of Social Media?
* The Facebook Group: HSBC Stop the Great HSBC Graduate Ripp-Off!!!
* YouTube Video: Debtors Revolt Begins Now!
* Video - UGC: YouTube Videos from Bank Detractors & Advocates

Slide 8: A Phased Approach to Social Media
* Video - The Four Kinds of Social Media Projects

Slide 12: Wells Fargo 2.0
* Video Interview: Tim Collins, SVP Experiental Marketing
* Video Interview: Jim Smith, EVP - Head of Internet Services
* Wells Fargo 2.0
* Wells Fargo Blogs

Slide 13: Advanta, Ambassador for the SME Sector
* Video Interview: Ami Kassar, Chief Innovation Officer
* Ideablob.com, BlobLive.com, EquityBiz.com

Slide 14: Severus CU's "Young & Free in Alberta"
* YoungFreeAlberta.com
* Slidehsare - Tim McAlpine's "Young & Free: Building Relationships Through Social Media"

Slide 16: Twitter in Numbers
* Visible Banking on Twitter: Follow @Visible_Banking
* Giga Tweet, compete.com

Slide 19: Visible Banking Twitter Watch
* Visible Banking Twitter Watch on Visible Banking (#13 updates so far)
* Visible Banking Twitter Watch on Twitter (#VBTW)
* Visible Banking Social Media Watch Series

Slide 20: FIs & Customer Services on Twitter
* @BofA_help, 1st Mariner Bank's @FMBCustServ, @ANZ_Responds, @Ask_TDBank, @Ask_WellsFargo, @AskAmex, @AskPayPal, Blue Cross Blue Shield - @BCBSOK - @BCBSTX - @BCBSIL - @BCBSNM, @Westpac_help
* More on the VB Social Media Directory

Slide 21: Start Now... Leverage Later
* WellsFargo, Ask_WellsFargo

Slide 22: Follow Tweeple to DM Them & Listen
* AskAmex, Ask_TDBank

Slide 23: Smart Marketing & Social Media
* Wachovia - Contact Us

Slide 24: Deal w/ Hacking & Don't Be the Spammer!
* Financial Institutions + Spam + Twitter #1: You've been hacked... So what? Deal With it!
* Financial Institutions + Spam + Twitter #2: Don't Be The Spammer!

Slide 25: @Ask_WellsFargo - Best Practice
* @Ask_WellsFargo

Slide 26: @UBank - Customer & Employee Advocacy
* @UBank
* Breaking News (Video) - Social Media - UBank Launches their Time Capsule to Celebrate their Anniversary and Asks People to Upload Content
* Visible Banking Twitter Watch: UBank (backed by NAB) Rewards its Followers by Giving them a free 1gb USB Flash

Slide 27: Twitter & ROI - Success Story 1
* news.com.au

Slide 28: Twitter & ROI - Success Story 2
* denuology.com

Slide 29: Twiter & ROI - Success Story 3
* technosailor.com

Slide 30: Innovation: Banking on Twitter
* vcu.com

Visible Banking Social Media Watch Series: Tracking over 1,300 initiatives in 40+ countries
To find out more about social media in finance, I invite you to follow me on twitter, and check my four social media watch series:
* Visible Banking Twitter Watch - 800+ accounts / 40+ countries
* Visible Banking Facebook Watch - 250+ pages / 35+ countries
* Visible Banking Blog Watch - 135+ blogs / 15+ countries
* Visible Banking YouTube Watch - 165+ channels / 20+ countries

Visible Banking Quick Wins
Most of the time, you can identify a lot of areas for improvement, easy to fix, which would make your social media initiatives more successful:
* simplify and optimize your interface
* identify passionate contributors among your employees
* produce a stronger editorial line and more valuable content
* identify your influencers (advocates and detractors) and start building relationships with them asap
* promote your initatives on your own assets (public website, online banking...)
* fully leverage all the key social media sites to cross-market your initiatives and your content

And above all, find the best way to REWARD people for visiting, contributing, sharing, and promoting your initiatives!

I would be delighted to have a chat with you about your social media strategy, so please do not hesitate to call me on +44 7736 446 357 or send me an email to christophe[dot]langlois[at]visible-banking[dot]com.

Visible Banking Interviews 2.0
I invite you to check the list of my video interviews with some of the most inspiring entrepreneurs in online finance and the social media champions in the finance industry.