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Unfortunately the biggest hold back, particularly with big banks, is to successfully participate in social media, there's a necessary attitude shift--transparency, accountability and the willingness to accept that people are going to talk about you and sometimes it may be negative.

For anyone engaged in social media it's pretty obvious that the benefit far outweighs the risk, but convincing big banks is definitely going to be tough.

Great topic and video. And good luck with your goal!

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