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Have just come out of Web 2.0 strategies '08, having only been able to see the first session. Dion Hinchcliffe's key note followed by the panel discussion which Christophe started was invigorating. I did not see anyone trying to convince themselves of the value of the programmes they are all involved with. Confidence of conviction is allowing these organisation to let the "value" self define as adoption grows. That said, how clear too that early phase adoption requires a minority of people in the organisation to share that conviction - and how to find and engage those people seems to be the significant challenge. Regardless of role, status or profession, surely people who naturally collaborate are the stars of the future, companies just need to be able to see who these people are and give them the encouragement to start.

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