From my opinion, Wells Fargo is "The" perfect example of how a bank should leverage the web 2.0. Tim Collins, SVP Experiential Marketing, and Ed Terpening, VP Social Media, surely have two of the most exciting jobs in the banking industry!
Back in 2005, Wells Fargo became one of the most innovative banks online when they became the first major bank to have a presence on Second Life.
vSafe: online storage facility
Last week, Wells Fargo announced the launch of v-Safe, another innovative service available online.The service will allow customers to securely store documents such as financial statements, loan and tax documents, wills, passports and birth, marriage and death certificates in an electronically secure centralised location.
In the UK, BT successfully launched its BT Digital Vault service. And O2 is currently extensively promoting its O2 Bluebook service. WF's goal is surely to increase stickiness, customer retention. Will they also manage to somehow increase the share of wallet of their users?
According to you, is it the role of telcos or banks to help us store our valuable documents?
I welcome another innovative initiative from Wells Fargo, but shouldn't banks focus first on increasing the level of security of online banking? Many customers are still not comfortable with banking online... Are they ready to trust their bank and store non-financial documents online? Won't they see that as another way for banks to profile them?
Related articles on Visible Banking
* Wells Fargo 2.0
* Wells Fargo co-Founds "the Blog Council"
* Interview Erik Hauser, Creative Director @ Swivel Media
* CenterStage: Wells Fargo First Consumer-Generated Marketing Program
News on finextra: Wells Fargo's online initiatives
Please note that the list is not exhaustive.
* Wells Fargo unveils online storage service - 20/03/08
* The Blog Council is born with Wells Fargo as co-founder - 10/12/07
* Wells Fargo introduces online workstation for commercial customers - 18/10/07
* Why Wells Fargo left Second Life - 13/06/07
* Wells' Web makeover woos punters and analysts- 25/05/07
* Wells Fargo introduces Webcast series for small businesses - 26/04/07
* Wells Fargo: Adventures in the blogosphere - 30/03/07
Thank you Christophe, for this post. I am indeed having a great time here. Very excited about what we're doing.
Posted by: Ed Terpening | April 10, 2008 at 12:44 AM
On the subject of online backup and storage ...
Online backup is becoming common these days. It is estimated that 70-75% of all PC's will be connected to online backup services with in the next decade.
Thousands of online backup companies exist, from one guy operating in his apartment to fortune 500 companies.
Choosing the best online backup company will be very confusing and difficult. One website I find very helpful in making a decision to pick an online backup company is:
http://www.BackupReview.info
Have a look here, too:
http://www.backupreview.info/index.php?pid=read_article&article_id=9
This site lists more than 400 online backup companies in its directory and ranks the top 25 on a monthly basis.
Posted by: Jenny | April 10, 2008 at 04:39 AM