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Thanks Christophe. Looking forward to meeting you at Finovate.

This may not actually be the first promo of this kind - the National Australia Bank has been running something similar for the last few months of the recently-concluded 2007 Australian Football League season.

Fans submit user-generated video of themselves/ family/ friends playing Australian football to the 'kick to kick' contest website, and other fans voted for the most popular, which were subsequently included in the bank's next round of TV ads.

Check it out here:

Hi Christian & Jeremy

Nike football also did this last year, in fact the kick to kick seems similar to the nike idea... so its not new. But I'm sure nab and WF did them at the same time!

Jeremy see you at NAB soon


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