UK: Pushy sales pitches "cost firms dearly"

Sales people, the cliche
Sales is a highly interesting topic. Most of the time, when they think about Sales, people think: "pushy, biased, products, intrusion"...

Hard-selling: a costly sales strategy for UK businesses
This morning, I was on my way to the office, on the tube, where I read an article from the Metro: Pushy sales pitches "cost firms dearly".

Aggressive sales tactics and pushy staff are leading to a consumer backlash against British businesses. Please find below an extract of the article:
"AGGRESSIVE sales pitches and pushy staff at callcentres are l;eading to a consumer backlash against British businesses, a study suggested yesterday.
Many companiers face losing money because people experienec "customer service rage", according to the National Consumer Council (NCC).
Top hates include "robotic" call centres, hard-selling marketing, missed appointements and poor after-sales service.
Companies in telecoms, the financial services and utility sectors were named among the worst-performing.
Electrical retailers and garages also came off badly in the survey, title The Stupid Company: How British Businesses Throw away Money by Alienating Customers.
NCC deputy chiez executive Philip Cullum siad: "We're seeing more and more service rage, with infuriated customers punishing companies for hopeless performance.
"The scale of company inaptitude must amount to many billions of pounds of lost profits."
Survey responedents criticised some firms for being "sneaky, dishonest, incompetent and ineffectual".
The study said companies could improve by getting one member of staff to deal with a customer from start to finish, to ensure a personal touch.
(...)"

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2006: a demand for tailored services and excellent customer care
The reason I work as a Sales Manager is for the challenge of developing the best relationships with new clients, or enhance the quality of existing relationships. The secret to be a fantastic Sales person is... to listen first. That is the secret. You understand the needs of your contact, you listen. Then you can explain how you could help him and meet His specific demands. It needs to be taylored.

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