"Blog Based Books"?

"Our goal is to empower bloggers to publish their blogs as books."... I am not sure about the concept, but they came up with the idea in Austin (Texas)!

Please find below two paragraphs from the website:
Hello and Welcome to Blog Based Books!
Blog Based Books is an online bookstore specifically geared towards bloggers and blog readers. 
Our goal is to empower bloggers to publish their blogs as books.  In the process we hope to start a
new trend that may one day overthrow the traditional publishing world!

What are blog-based books?
This is pretty self-explanatory. Blog-based books are books that are based on blogs.  They can
be fiction or non and come in a variety of genres (novels, cookbooks, political theses, etc.) and
formats (hard cover, paperback and e-book).  Blog-based books are the equivalent of reality TV for
the publishing world.