"What's next in marketing to women? Remember those famous Diet Coke 'Break' ads? This year the brand finally said goodbye to the handsome men in construction gear and moved its attention from a solely female audience to one that spans both men and women. What's going on? At a time when women are growing increasingly confident and men are learning about work/life balance, big brands are re-thinking how to reach us. Julia Goldin, marketing director for Coke Great Britain will talk to about trends in marketing to women - what's happening and now and where it's likely to go next. Whether you are an interested observer or are trying to crack the code yourself, bring your questions and views with you for a lively conversation!"
I can't help to say that I am so proud to belong to the excellent network, European Professional Women Network (EPWN): as a man, it is a fantastic opportunity to listen, to share opinions, and to make things go forward for women in our society.
This conference was excellent and Julia is a very good speaker: she has a fantastic background as she was born in the USSR, she went to the US to study... Julia has held a variety of jobs in the U.S. and the UK, including the roles of global brand manager for diet Coke, brand director for Coca-Cola trademark and consumer brands director in Great Britain. Prior to Coca-Cola, Julia worked for the Quaker Oates Company in the U.S.
