Even though I have always doubted the value of opening a virtual branch on Second Life (except if you are the first bank to do so), I believe financial institutions could leverage the virtual worlds to:
1. drive more collaboration internally: increase productivity and cut travel costs
2. provide financial education in an entertaining way: US Wells Fargo was the first large financial institution to launch an island on Second Life back in 2005, Spain Bankinter opened a branch in whyville in 2007
3. recruit talented people online: France BNP Paribas is a leader in innovation & recruitment. They ran a v-recruitment campaign on Second Life in 2007 and they currently providing online games such as Ace Manager or Starbank.
Even in the current context, especially in the current context, it is critical for financial institutions to be seen as innovative to attract the best talent out there. But HR Teams are challenged to achieve their ambitious targets with smaller budget. It is time to be smarter, and embrace social media to initiate conversations, increase your reach, change brand perception, and eventually convince your future leaders to join your organization.
And remember that your employees are your best advocates: give them a voice and turn them into 'rockstars'!
Today AllState is running a Virtual Career Fair where their employees will interact with the virtual audience and share information regarding Allstate employment and business opportunities.
There are three main sections to the site: the virtual fair itself, the auditorium with on-demand resources on recruitment, and the Networking Lounge.
For more info, I invite you to watch the demo.
Related articles on Visible-Banking.com
* Visible Banking Directory: Social Media in Financial Services
* Visible Banking Social Media Watch Series (Twitter, Facebook, Blogs, YouTube)