Banking 2.0 - FinovateStartup: Focus on Guardian Analytics

I covered the first Finovate event organized by Jim Bruene back in October 2007 (in New York City). The event was such a success (it sold out in only 6 weeks) that Jim decided to organize two more Finovate events in 2008: FinovateStartup & Finovate 08.

I was delighted when Jim invited me to be the official live blogger on NetBanker at FinovateStartup in San Francisco.  Before the event, I plan to blog about most of the 40 startups which will demo their products. My goal is to give you a brief overview of those innovative startups.

Guardian Analytics, a leader in the the prevention of online account fraud
I contacted Tom Miltonberger, President & CEO, and Eric LaBadie, VP Sales, via Linkedin.

Guardian Analytics provides real-time risk management solutions that protect online channels. The  company supports the end-to-end online risk management process with rich analytics and behavior-based modeling.

Coming up - Web Seminar & Conference
Let me flag two upcoming events involving Guardian Analytics:
* a webinar on the Online Channel & Multi-Channel Fraud - G.A. and the Credit Union Journal will take part of a free webseminar facilitated by SourceMedia on May 8th 08. I used to head up the International Sales Team at Accuity, part of SourceMedia, and I know Jeff Scott, the President Banking Division, very well.
* the Online Retail Banking 2008 conference organized by Marcus Evans on May 19th & May 20th 08 in NYC. I am honored to have being invited to be the Chairperson.

Related articles on Visible-Banking.com
* Coverage FinovateStartup
* Interview John Sharp, Founder & Chairman of Authentium