Banking 2.0 V-News: the 4 kinds of social media projects

According to me there are 4 kinds of social media projects at a bank. Please find them, sorted from the lowest to the highest risk level:

1. Behind The Firewall (BTF)
Intranet 2.0/Enterprise 2.0 projects: internal wikis, blogs, social network and search.
2. Internet Banking
Accessible from your clients only, in the secure internet banking or via a platform provided by a third party (best time-to-market).
3. B-to-B
Your target: any SME or Entrepreneur. Time is money, those members need to be convinced. It is not in their interest to trash your brand. And they also want to be visible.
4. B-to-C
Your target: anybody / mass market. This is the most challenging kind of projects of all. It is more tricky to reward your members. You may have to deal with malicious activities. But you can always address those challenges with the right moderation process.

Related articles on Visible-Banking.com
Please note that the list is not exhaustive.

1. BTF
* Interview Allon Mason, co-Founder of YouFig
3. B-to-B
* Join2Grow.biz (Fortis)
* small business online community (Bank Of America)
* Interview Catherine Ossemerct, Head of Media-Channels at Fortis
4. B-to-C
* Wells Fargo 2.0
* PickURAdvisor.com (ING)
* YourPointOfView.com (HSBC)
* Interview William Azaroff, Interactive Marketing and Channel Manager at Vancity
* Interview Craig Hepburn, Global Webmaster at STA Travel
* Interview Fergus Hampton, CEO of Millward Brown Precis