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adtech London 07: interview with Fergus Hampton, CEO of Millward Brown Precis

After the session on Monitoring Consumer Conversations Online, I had the chance to catch up with one of the key speakers, Fergus Hampton CEO of Millward Brown Precis.

MBP work with companies such as Barclays, ING or Axa in the financial services industry.

During the session, Fergus reminded the audience how important it was to communicate with your customers. You need to ask yourselves four key questions:
* What are people saying?
* Does it matter?
* What should I do about it?
* Did it work?

I liked Fergus approach. During the video interview, Fergus shared some advice on blogging: be transparent, be honest, and make sure there is a moderation process in place.

UGC & Blogging Strategy


Before executing a Web 2.0 project, it is important to clarify your objectives. What is your goal? Does it really make sens to launch a blog, a social network, or an island in Second Life?

Posted by Christophe on September 28, 2007 in adtech 07, Blogging, Events, Interviews, Marketing, Podcasts, Web 2.0 |

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