« adtech London 07: FirstChoice's 2wentysworld.co.uk | Main | adtech London 07: a day full of excellent meetings »

adtech London 07: interview with Fergus Hampton, CEO of Millward Brown Precis

After the session on Monitoring Consumer Conversations Online, I had the chance to catch up with one of the key speakers, Fergus Hampton CEO of Millward Brown Precis.

MBP work with companies such as Barclays, ING or Axa in the financial services industry.

During the session, Fergus reminded the audience how important it was to communicate with your customers. You need to ask yourselves four key questions:
* What are people saying?
* Does it matter?
* What should I do about it?
* Did it work?

I liked Fergus approach. During the video interview, Fergus shared some advice on blogging: be transparent, be honest, and make sure there is a moderation process in place.

UGC & Blogging Strategy


Before executing a Web 2.0 project, it is important to clarify your objectives. What is your goal? Does it really make sens to launch a blog, a social network, or an island in Second Life?

Posted by Christophe on September 28, 2007 in adtech 07, Blogging, Events, Interviews, Marketing, Podcasts, Web 2.0 |

Technorati Tags: , , , , ,

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/238630/21953362

Listed below are links to weblogs that reference adtech London 07: interview with Fergus Hampton, CEO of Millward Brown Precis:

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In

Interviews 2.0


  • Image Swapping Sponsor Rotator
    43 interviews (14/05/08)

Recent Posts

Categories

Recent Comments

Banking Blogroll

MyBlogLog Community


Banking 2.0 V-News


  • Img_5461

    3 videos (12/11/08)

Tech Tour 07


  • Check my coverage of ETT Img_5461

    16 interviews (27/11/07)

Web 2.0 Blogroll

Social Lending Blogroll

Disclaimers


  • Please note that the authors opinions published on this site are his alone and do not necessarily reflect those of Christophe's current employer.
    This site is neither sanctioned nor endorsed by Christophe's current employer and is a personal effort by Christophe Langlois.
    All care but no responsibility is taken for errors and ommissions.

    All material on this site is copyright Christophe Langlois, but may be reproduced with permission of the author and appropriate acknowledgement.
Blog powered by TypePad
Member since 12/2004