Visible Banking: Fears of brand damage scaring banks away from Web 2.0

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Fears of brand damage scaring banks away from Web 2.0

Fears of brand damage scaring banks away from Web 2.0 - Article found on finextra (23/02/07)

"Fears over brand damage are preventing the UK's major retail banks and building societies from implementing Web 2.0 applications, according to research conducted by IT specialist Conchango."

"The survey of 60 senior executives in the financial sector found that brand damage is the top concern with Web 2.0 technology, over and above security and cost."

Posted by Christophe on February 25, 2007 in Web 2.0 | Permalink

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