Societe Generale et l'Ecoute Client sur Twitter en 2012 [INTERVIEW]

Dans le cadre de notre observatoire twitter dans les services financiers (l'equipe Visible Banking suit plus de 1,700 comptes dans 73 pays), nous suivons une centaine de comptes twitter en France, une dizaine appartenant a diverses entites du groupe Societe Generale.
 
En avril 2011, j'avais interviewe la dynamique equipe du, alors nouveau, compte twitter de la Societe Generale dedie a la relation client, @SG_etvous.
 
La veille du 7eme BarCampBank Paris, j'ai eu le plaisir de faire le point avec l'un des deux responsables du compte.  Je vous invite a visionner ma courte interview sur la strategie twitter 2012, particulierement sur les aspect lies a l'ecoute et au support client.

French P2P Lending Pioneer Reopens After Long Quiet Period [INTERVIEW]

In the last couple of years, many P2P lending companies had to shut down temporarily due to pressure from the regulator.  It happened to the leading online communities in the US, Prosper.com and LendingClub, and to the pioneers in social lending this side of the pond too.  
 
FriendsClear.com, the French P2P lending community started a 'quiet period' back in April 2011.  Yesterday, after nine months of hard work behind close doors, they are open for business again.
  
I invite you to watch my video interview with FirendsClear.com's Co-Founder and CEO. 

Le Credit Agricole Championne l'Ouverture Bancaire avec son SDK [INTERVIEW]

La semaine derniere, le Credit Agricole a une fois de plus revolutionne le monde bancaire.  En effet, ces dernieres annees plusieurs caisses regionales se sont montrees tres innovantes sur internet et notamment sur les medias sociaux.  
 
Je vous invite a lire mes articles sur KametLeo et Tookam la 1ere banque au niveau mondial totalement 'integree' aux medias sociaux et lancee par le Credit Agricole Pyrenees Gascogne (CAMPG) et son dirigeant visionnaire (bloggeur et tweep) Jean PHILIPPE.
 
Cette fois-ci, l'innovation vient directement de la Federation Nationale du Credit Agricole (FNCA). Et ici, il n'est pas question d'innovation incrementale, mais bien d'innovation de rupture.  Le Credit Agricole a pris la decision strategique (un exploit en soit) de s'ouvrir au monde des developpeurs et de leur fournir un API et un SDK leur permettant d'acceder aux donnees clients de la banque (la plus grande banque en France avec 20 millions de clients, dont 6 millions d'utilisateurs de la banque en ligne).
  
Je vous invite a visionner mon interview avec Michel Goutorbe le Directeur General Adjoint en charge du projet a la FNCA.

Online Social Savings Leader Smartypig Becomes SaaS with GoalSaver

Last night, I exchanged a few emails with Jon Gaskell - Co-Founder of Smartypig.  Jon gave me the heads up and informed me of today's major announcements from the Des Moines-based leader in online goal-oriented social savings. 
  
 
For those of you who are not already familiar with the fun, engaging, social Smartypig service I invite you to watch my video interview with Bob Weinschenk - former CEO and Mike Ferrari - Co-Founder.
 
In my opinion, Smartypig is today one of the very best examples of gamification in banking.
 
Smartypig aka "The pig" is about to make several major announcements: a rebranding, a product launch, a new enagement model with an extended market -the whole worldwide financial services industry-.

Etes-Vous Pret a 'Lever le Secret Bancaire au Profit de Fortuneo'? [BUDGET]

Le theme de la gestion de budget, Personal Finance Management (PFM) en anglais, est l'un des themes les plus presents dans les conversations liees aux medias sociaux et a l'innovation dans l'industrie bancaire.  

Mais peut-on reellement parler d'innovation?  Peut-etre en France, certainement pas aux US.

BarCampBank Paris: 80+ Crowd Shapes the Future of Banking [COVERAGE]

As mentioned in a previous article, I was in Paris on Saturday to participate to the 7th edition of the BarCampBank Paris.  The event was extremely well attended with over 80 energized participants, all willing to engage in (occasionally heated) conversations on the broad topic of innovation in banking.
 
A big thank you to the organizers for putting together such a successful 'un-conference': Christophe Ducamp (la Maison Ducamp), Kristell Le Nadan (Pole Finance Innovation), Emmanuel Papadacci (Credit Agricole) and Nicolas Debock (XAnge).  I hope I am not forgetting anyone.
  
Now, I invite you to check my coverage of the event which includes about 60 pictures and video interviews.

Rabobank Bets on Students to Successfully Leverage Gamification in Banking. Would you? [CONTEST]

Gamification has been one of the trendiest buzz words in 2011, and it will surely remain hot in 2012.

Interestingly, it seems like financial institutions see gamification as the holy grail, the long awaited ultimate tool which will help them improve people's damaged perception of a banking industry and engage with people despite its untangible products that nobody wants but everybody needs...

Two weeks ago, the Netherlands' Rabobank, in the top 30 largest financial institutions in the world and one of the most engaging banks in Europe, launched the Rabobank Gamification Challenge.

Visible Banking Covers BarCampBank Paris: Big Data, Innovation, Mobile

I am not sure how familiar you are with the very concept of "unconference" and the "BarCamp" movement?  In the last few years, a group of passionate banking innovators organized a number of similar events all over the world, events focused on the finance industry, the "BarCampBanks".   
As far as I am concerned, I had the opportunity to attend three BarCampBanks: BarCampBank London #1 and #2, BarCampBank Madrid #2.
 
Last week, Christophe Ducamp, one of the main organizers of the BarCampBank Paris #7, invited me to participate in Paris on Saturday 28 January.  And thanks to Emmanuel Papadacci for his contribution. ;)
 
If you are working in financial services in the area of innovation, digital, mobile or payments I strongly recommend you attend this event, for at least two good reasons:

Was 'a Day' on Facebook and Twitter Worth Vanguard's CEO Time?

Last Friday, I posted an article about an interesting social media experiment involving the CEO from Vanguard's Head of Social Media John Buhl.  In a nutshell, the investment firm's CEO Bill McNabb "took over" Vanguard's main facebook page and twitter account.  
 
So, how much activity did this initiative generate?  And more importantly, was it worth Bill's time?

BBVA Compass Champions Employee-Driven Communications in Banking

I am delighted to announce that next week we will celebrate the 5th anniversary of Visible Banking.  If you are a regular reader of the Visible Banking blog, you will know that if I have been the only contributor on this blog, last year I started to very occassionally invite a few hand-picked friends and trusted contacts to post insightful guest articles.
   
I am thrilled to publish a guest post from William Trout - SVP & Director Internal Communications at BBVA Compass.  William and I have been in contact for quite some time now.  Another social media advocate, a Visible Banking interviewee Jose Antonio Gallego - Head of Social Media at BBVA connected us.  Muchas gracias JA.