Google & "doorway pages"
When I was on my plane from Zurich to London, I read an interesting article in the Financial Times: apparently, Google removed 2 German websites from its search results. And those companies are not small or unknown companies (BMW, Ricoh)!
If you want to follow the news from Google, I would suggest to check the very good Google section on the FT's website (www.ft.com/google).
BMW falls foul of Google "web spam" rules
(source: www.ft.com, February 6 2006)
The German website of BMW, the carmaker, has been removed from Google’s search results as part of the web company’s crack down on the manipulation of its search engine.
Google confirmed on Monday that www.BMW.de had been removed from all search engine results. A spokeswoman said the company could not comment on specific cases but said: “We cannot tolerate websites trying to manipulate search results as we aim to provide users with the relevant and objective search results”.
The website used “doorway” pages, which can be employed to trick search engines into leading their users to websites that are not directly related to the search terms. (...)
Matt Cutts, a software engineer at Google, wrote last month in his weblog that the company would begin to take a tougher line on web spamming by non-English language websites. (...)
Moreover, Google seems to have removed another website for the same reason, www.Ricoh.de, the German website of the Japanese electronics and office equipment company.
The website used “doorway pages", which can be employed to trick search engines into leading their users to websites that are not directly related to the search terms.